BETHPAGE
Industry
Banking
Agency
Spot Savvy
Year
2016-18
Bethpage Federal Credit Union (now FourLeaf Federal Credit Union) is one of the largest credit unions in the Northeast, offering a full range of financial products and services including checking, savings, loans, mortgages, and investment options. Known for its member-first approach, Bethpage focuses on delivering personalized banking solutions with competitive rates and community-focused service.
Project
Bethpage - HELOC
Year
2018
Brief
Bethpage Federal Credit Union needed a video to communicate the benefits of their Home Equity Line of Credit (HELOC) offering in an engaging and approachable way, aiming to connect with potential members and simplify a typically complex financial product.
Design
We used fun, playful character animation to effectively communicate the benefits of Bethpage’s HELOC in an engaging and memorable way. This lighthearted approach made the financial product feel more accessible, helping to capture viewers’ attention and make the message resonate.