MERCK
Industry
Pharma
Agency
HCG
Year
2022-24
Merck is a global healthcare company known for its commitment to scientific innovation and improving patient outcomes across a wide range of therapeutic areas. With a strong focus on research-driven solutions, Merck partners with healthcare professionals to bring impactful, evidence-based tools and education to the forefront of patient care.
Project
Merck – PAH SL Mini Video
Year
2023
Brief
Merck needed a way to clearly communicate the importance of non-invasive assessments in the ongoing management of pulmonary arterial hypertension (PAH), a complex and life-threatening condition. The goal was to educate healthcare providers in an accessible, engaging format that aligned with updated clinical guidelines.
Design
We collaborated with Merck’s creative team to design and animate a sleek, eye-catching explainer that made complex clinical information more digestible. Paired with expert narration from Professor Jean-Luc Vachery, the animation highlighted essential assessment tools like WHO Functional Class, NT-proBNP, and echocardiography. The result was an engaging, informative video that supported Merck’s scientific leadership and helped clinicians make more confident, proactive decisions in treating PAH.