P.C. RICHARD & SON
Industry
Retail
Agency
Spot Savvy
Year
2016-21
Challenge
P.C. Richard & Son is a family-owned appliance and electronics retailer with deep roots in the tri-state area. Despite over a century of trusted service, they faced the challenge of competing against national brands operating on much larger scales and budgets. As consumer attention increasingly shifted to digital channels, the brand needed to maintain visibility, consistency, and local relevance, especially during competitive retail windows like Black Friday and the holiday season.
Approach
Over seven years, we partnered with P.C. Richard & Son to manage their entire broadcast and digital advertising presence. Our strategy emphasized authenticity, consistency, and agility. By crafting campaigns that highlighted the brand’s heritage and family-owned values, we helped differentiate them from impersonal corporate competitors. We ensured a cohesive voice across TV, OTT, digital, and social media, tailoring creative to resonate with local audiences while remaining flexible to shifting trends and performance data. This approach enabled us to drive strong engagement without relying on the massive budgets of national chains.
Project
Knock Knock Concept
Year
2019
Brief
P.C. Richard & Son needed a short, impactful brand awareness spot designed for 15-second media buys across digital and broadcast. The creative needed to be simple, memorable, and aligned with the brand’s identity, a reminder that P.C. Richard remains a go-to destination for electronics and appliances in the tri-state area.
Design
We created the playful “Knock Knock” concept, a rhythmic, visually bold spot, illustrated the full customer journey, from purchase to delivery, while reinforcing the brand’s strong presence across the tri-state area. With punchy, bold visuals and a vibrant, catchy track, the ad delivered a clear, lasting message: P.C. Richard is always close by when you need them.
Project
Curbside Pickup
Year
2020
Brief
During the COVID-19 pandemic, P.C. Richard & Son needed to quickly communicate that customers could still shop safely through new curbside pickup options. The challenge was to convey this service clearly and reassuringly, maintaining trust during a time of uncertainty.
Design
We created a short animated video that walked customers through the curbside process step-by-step. Using clean visuals, simple iconography, and calm music, the piece emphasized ease, safety, and convenience—reassuring customers that the brand was adapting to serve them responsibly.
Project
Valentine’s Day Mattress Event
Year
2019
Brief
Traditional retail holidays are saturated with predictable promotions, making it hard for regional brands like P.C. Richard & Son to stand out. To break through the noise, we proposed targeting unconventional sales windows, starting with Valentine’s Day, to drive sales during a moment most big-box retailers overlook.
Design
We pitched and produced a Valentine’s Day mattress event, playing off the holiday’s romantic associations in a manner that was tongue-in-cheek yet still brand-appropriate. The result was a fun, unexpected spot that brought fresh energy to an overlooked retail window and positioned P.C. Richard as a brand unafraid to think differently.
Project
GET GIFTING Grid Campaign
Year
2018
Brief
P.C. Richard & Son needed a scalable way to maintain a strong presence during key retail moments like Memorial Day, Black Friday, and the holiday season despite having a smaller budget than national competitors. The goal was to create a broad campaign that delivered high production value, stayed visually engaging throughout the year, and avoided the cost and complexity of multiple shoots.
Design
We developed the Grid Campaign, a modular content system designed to support a full year of promotions from a single production shoot. The concept centered on a bold, animated grid of lifestyle, product, and brand footage. Each spot began with this grid, then seamlessly zoomed into a single window to highlight a specific sales event. The "Get" tagline would be adapted to fit any holiday (Get Gifting, Get Connected, Get Saving, etc.) This flexible structure allowed us to produce and repurpose a high volume of content, enabling P.C. Richard to stay competitive across platforms while maximizing efficiency and creative consistency.